Stop guessing. Start progressing.

A training and nutrition system built around your body, your goals, and your life.

Book Your Free Strategy Call →

Free 60 min call · No pressure · Limited spots available

Client Stories

What working with me looks like

The System

01

Personalized Assessment & Strategy

Before anything changes, we figure out exactly what’s holding progress back. We go through your:

Training history
Nutrition habits
Lifestyle & schedule
Stress and recovery
Goals and expectations
Initial bloodwork
Symptom questionnaire (MSQ) to baseline how you actually feel

From there I build a plan for your body and your life. No cookie-cutter programs.

02

Custom Training In My Coaching App

Your whole program lives in one place, so nothing is left to guesswork. Inside the app you get:

Your full training program
Exercise video demonstrations
Step-by-step workout instructions
Weight tracking and workout logs

Open the app, follow the workout, track your progress.

03

Nutrition That Fits Your Life

Instead of extreme dieting, we build a simple, sustainable strategy. You get:

Personalized calorie and macro targets
Flexible food choices
Adjustments based on real progress

The app syncs with MyFitnessPal and Cronometer for seamless tracking, so I can monitor your nutrition and help you make adjustments.

04

Accountability & Metric Tracking

Consistency is where most people struggle. Inside the system you get:

Weekly check-ins with video feedback
Monthly Zoom calls to touch base and address any questions
Direct messaging support
Metric tracking for monitoring steps, measurements, weight, sleep, and other markers

Your plan evolves based on data and feedback.

05

Education & Long-Term Sustainability

You’ll learn the why behind the plan and every decision. You’ll learn how to:

Adjust nutrition to keep progressing towards your goals
Structure an efficient training program
Stay consistent through busy weeks and travel
Optimize sleep and recovery for better results
Break plateaus without crash dieting
Maintain your results once you hit your goal

By the end you’ll have the knowledge and the systems in place to continue building on your own.

Who this is for

This is for you if…

You feel stuck

and aren’t sure what to do next.

You genuinely want to make a change

and level up your life.

You’re done with quick fixes

and want a system that actually fits your life.

You want structure and accountability

someone in your corner who keeps you moving forward.

You want to understand why

so you can keep the results long after coaching ends.

Nick Crays, Men’s Fitness and Nutrition Coach

Nick Crays

Men’s Fitness & Nutrition Coach · Online Coaching for Men 30+

I have 15 years of training experience, hold a B.S. in Nutrition, and hold certifications in Personal Training, Strength & Conditioning, and Sports Nutrition.

I have worked with many people in both 1-on-1 and online settings, and have also worked with high school athletes. I have coached men who want to lose fat, get healthier, build muscle, increase strength, and improve athletic performance.

Whatever your goal, I will help you reach it by building a system tailored to your life, while teaching you how to sustain the results forever.

Book Your Free Strategy Call →

Common questions

What makes this different from a regular coach or online program? +
Most coaching is a template plus a generic check-in. This is a full system built around your assessment, delivered through a coaching app, with weekly video check-ins and monthly calls. You also learn the why, so you can run it yourself long term.
Do I need to already be in shape or experienced in the gym? +
No. Clients range from complete beginners to the more advanced. The plan is built around where you’re starting.
How is the program delivered? +
Everything runs through my coaching app: your training, exercise video demos, workout logs, and nutrition targets. It syncs with MyFitnessPal and Cronometer, and we track key metrics like weight, steps, sleep, macros, and habits so I can see your data and make adjustments based on real progress.
Will this fit my schedule? +
Yes. The plan is built around your real life, schedule, and stress, not the other way around. Clients on 12-hour night shifts and heavy travel make it work.
What if I have an injury or a setback? +
We train around it. I’ve built programs around shoulder rehab, tendonitis, and clients coming back from personal accidents. Setbacks are part of the process, not the end of it.
Do you offer payment plans? +
Yes. We can talk through options on the call so cost isn’t the thing holding you back.
What does the free strategy call involve? +
A 60 minute conversation about where you are, where you want to be, and whether this is the right fit. No pressure, no obligation.

You could keep spinning your wheels…

Or you could get to work, build a system that fits your life, and become the strongest, healthiest version of yourself.

If you’re ready to make a change:

Book Your Free Strategy Call

No pressure. No obligation. Just clarity on your next step.

Prefer to reach out first? DM me “SYSTEM” on Instagram @nickcrays and I’ll show you exactly how we’ll make it happen.

Individual results vary and are not guaranteed. Client stories reflect their own experiences. This is coaching, not medical advice; consult your physician before starting any training, nutrition, or supplementation program.